Home > Uncategorized > The Hand-Sanitizer Martini – Mark Thornton – Mises Daily

The Hand-Sanitizer Martini – Mark Thornton – Mises Daily

[Mark Thornton will be teaching Alcohol, Drugs, and Prohibition, an online course for the Mises Academy, 6 lectures over 3 weeks, May 31–June 24, 2012.]

You might have the impression that everyone has switched from beer to red wine, or that everyone has switched from Budweiser to microbrews, homebrew, and high-gravity beers. However, do not count out the good old American cocktail. It is true that beer has lost market share and wine has gained market share, but by far the biggest winner in recent years has been spirits (whiskey, gin, vodka, etc.), particularly high-priced products.Download PDF

There has been tremendous innovation in the American cocktail in recent years, with the number of possible cocktails beyond the capacity of most veteran bartenders.[1] One website that I visited recently lists over 500 different cocktails, but there are actually thousands, and of course bartenders often have their own specialties and variations on the classics. Another development is the aged cocktail, which is premixed and stored in wooden barrels to develop a deeper flavor. The latest innovation however is troubling: the hand-sanitizer martini.

Many cocktails come with provocative names like sex on the beach, slippery nipple, and the screaming orgasm. Others have more menacing names like Alabama slammer, zombie, and kamikaze. It would seem that the cocktail is the drink of choice in the “den of iniquity” and the “chamber of horrors.”

Actually, cocktail making is all about………

EXCERPT

via The Hand-Sanitizer Martini – Mark Thornton – Mises Daily.

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