Don’t Send That Outraged E-Mail
Blog it instead, I’m going to show you how. It’s free. It’s fast. It’s the way to go. Ask Matt Drudge. He didn’t send an email to Newsweek deploring the spiking of an article. He posted his report – without objections – on his blog in 1998. This eventually got a President impeached. His site gets 6 million visits a day. Meanwhile, Newsweek is up for sale. Here is the great irony: DrudgeReport.com (two employees) is worth more than Newsweek.
So, you read a bonehead article. You’re convinced that what that author really needs is a piece of your mind. You think you can spare it. You have decided to sit down and write him an email.
Here are ten good reasons not to do it.