Much of the reporting about Google’s driverless car has mistakenly focused on its science-fiction feel. In fact, the driverless car has broad implications for society, for the economy and for individual businesses.
Just in the U.S., the car puts up for grab some $2 trillion a year in revenue and even more market cap. It creates business opportunities that dwarf Google’s current search-based business and unleashes existential challenges to market leaders across numerous industries, including car makers, auto insurers, energy companies and others that share in car-related revenue.
(Excerpt) Read more at forbes.com …