How the Republican candidate lost the presidential election.
They should realize that it was economics that sank Romney. His crucial problem was his campaign’s failure to make a sufficiently convincing case on the money issues.
Most postmortems have focused on the demographics of the defeat. ….. < snip >
But none of Romney’s demographic defeats are as significant as the electoral potential Romney missed on money issues.
The first question was on the state of the economy. Amazingly, 23% of voters rated the economy “excellent” or “good.” Of these, 90% voted for Obama. Of the 77% of voters rating the economy “not so good” or “poor,” 38% supported Obama.
The second question was, “Who would better handle the economy?” The answers amounted to a virtual tie. To the question, 48% said Obama was more capable, and 98% of that group voted for the president. On the other side, 49% chose Romney as more capable, and 94% of these voted for Romney.
The final important money question was, “Who would better handle the federal budget deficit?” Again, it was almost a tie, with 47% choosing Obama to handle the deficit, and 98% of that group voting for him. Of the 49% who chose Romney for deficit management, 95% gave him their votes.
Considering the weak economy, the exploding spending, and huge deficits of the past four years, it’s amazing that Romney could not make a better case for managing the economy and the deficit …..
(Excerpt) Read more at online.barrons.com …