Mountain Dew ad pulled after racial criticism… “The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.”

Mountain Dew ad pulled after racial criticism

 

Reuters ^

 

Posted on Wednesday, May 01, 2013 5:07:24 PM by rickmichaels

 

gophum

gophum (Photo credit: GunnyG1345)

 

 

 

PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women.

 

The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

 

obampoint

obampoint (Photo credit: GunnyG1345)

 

 

 

 

 

 

 

 

As she scans the lineup, the goat threatens her: “Keep ya mouth shut,” “snitches get stitches, fool” and “I’ma get outta here I’ma do you up.”

 

The woman eventually runs out, yelling that she can’t “do it” – go through with the identification.

 

The white police officer then takes a sip of Mountain Dew, saying, “She’s just gotta do it.”

 

Dr Boyce Watkins, a social commentator and author, called it “arguably the most racist commercial in history.” Another blog, Daily Kos, called it “flagrantly racist” and “misogynistic.”

 

“We apologize for this video and take full responsibility,” said a PepsiCo spokeswoman in an emailed statement.

 

She said PepsiCo removed the ad from its online channels and that Tyler was removing it from his as well. A link could be still be found at press time.

 

PepsiCo did not pull an earlier commercial that showed the goat, called Felicia, attacking the woman after tasting a Mountain Dew at a restaurant. The woman was the goat’s server.

 

Mountain Dew Ad

 

MORE!!!!!!!!!!!!!!!!!!!!!!!!

 

via Mountain Dew ad pulled after racial criticism.

 

IS THIS MAN, PRESIDENT OF THE UNITED STATES OF...

IS THIS MAN, PRESIDENT OF THE UNITED STATES OF AMERICA, THE LEADER OF THE FREE WORLD, MENTALLY ILL? (Photo credit: SS&SS)

 

 

 

 

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About Gunny G

GnySgt USMC (Ret.) 1952--'72 PC: History, Poly-Tiks, Military, Stories, Controversial, Unusual, Humorous, etc.... "Simplify...y'know!"
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