Mountain Dew ad pulled after racial criticism
Posted on Wednesday, May 01, 2013 5:07:24 PM by rickmichaels
The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.
As she scans the lineup, the goat threatens her: “Keep ya mouth shut,” “snitches get stitches, fool” and “I’ma get outta here I’ma do you up.”
The woman eventually runs out, yelling that she can’t “do it” – go through with the identification.
The white police officer then takes a sip of Mountain Dew, saying, “She’s just gotta do it.”
“We apologize for this video and take full responsibility,” said a PepsiCo spokeswoman in an emailed statement.
She said PepsiCo removed the ad from its online channels and that Tyler was removing it from his as well. A link could be still be found at press time.
PepsiCo did not pull an earlier commercial that showed the goat, called Felicia, attacking the woman after tasting a Mountain Dew at a restaurant. The woman was the goat’s server.
Mountain Dew Ad