Why Rush Limbaugh’s Radio Network May Want Him Off The Air…

 

 

Rush Limbaugh booking photo from his arrest in...

Rush Limbaugh booking photo from his arrest in 2006. These charges were eventually dropped by the local prosecutor. (Photo credit: Wikipedia)

 

 

 

 

 

 

 

 

 

 

 

Why Rush Limbaugh‘s Radio Network May Want Him Off The Air

 

Business Insider ^ | 05/09/2013 | Jim Edwards

 

Posted on Thursday, May 09, 2013 12:12:12 PM by SeekAndFind

 

Rush Limbaugh is engaged in a very public war with Cumulus Media, the radio network that runs his show on 40 stations, including WABC in New York.

 

 

 

 

 

 

 

Limbaugh and Cumulus must renegotiate their contract terms by the end of the year, so it’s not surprising that they’re jockeying for leverage.

 

obampoint

obampoint (Photo credit: GunnyG1345)

 

But a source tells us that Cumulus has less to lose in this battle than most people think, and may even gain financially from Limbaugh’s departure.

 

gophum

gophum (Photo credit: GunnyG1345)

 

 

 

First, the back story: Cumulus CEO Lew Dickey recently told investors that the ad boycott of Limbaugh’s show — after Rush called a Georgetown college student a “slut” on air because she favored contraception coverage in healthcare — may have cost him up to $5.5 million in sales.

 

rprprprp

rprprprp (Photo credit: GunnyG1345)

 

 

 

 

 

 

Another source in Cumulus just leaked to Radio Ink that 48 out of 50 of its advertisers had “no Rush” instructions on their media placements.

 

Limbaugh fired back, saying that Dickey is blaming him for his own sales failings. He’s threatened to pull his show from Cumulus, which has a reported 15 million-person audience and $363 million in ad sales running on it.

 

 

 

 

 

 

Why would Dickey risk all that cash? Why not just re-sign Limbaugh and keep the business?

 

Our source says that if Limbaugh left, Cumulus would regain control of a huge chunk of its on-air ad inventory, time that currently belongs to Limbaugh. In that scenario, Cumulus’ total sales dollars would actually go up as long as the replacement show — Mike Huckabee — held at least 50% of Rush’s audience. Our source says:

 

(Excerpt) Read more at businessinsider.com …

 

via Why Rush Limbaugh’s Radio Network May Want Him Off The Air.

 

IS THIS MAN, PRESIDENT OF THE UNITED STATES OF...

IS THIS MAN, PRESIDENT OF THE UNITED STATES OF AMERICA, THE LEADER OF THE FREE WORLD, MENTALLY ILL? (Photo credit: SS&SS)

 

 

 

 

 

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About Gunny G

GnySgt USMC (Ret.) 1952--'72 PC: History, Poly-Tiks, Military, Stories, Controversial, Unusual, Humorous, etc.... "Simplify...y'know!"
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3 Responses to Why Rush Limbaugh’s Radio Network May Want Him Off The Air…

  1. Gunny G says:

    Reblogged this on GUNNY G: IN POLITICS, NOTHING HAPPENS BY ACCIDENT, BUT IS PLANNED. -FDR !!!!! and commented:

    GyG !!!!!!!!!!!!!!!!!!!!!!!!!

  2. Jeffrey Hardin says:

    Reblogged this on Jericho777's Blog.

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