Known as the “father of modern American radicalism,” Saul D. Alinsky (1909-1972) developed strategies and tactics that take the enormous, unfocused emotional energy of grassroots groups and transform it into effective anti-government and anti-corporate activism. Activist organizations teach his ideas widely taught today as a set of model behaviors, and they use these principles to create an emotional commitment to victory – no matter what.
Grassroots pressure on large organizations is reality, and there is every indication that it will grow. Because the conflicts manifest in high-profile public debate and often-panicked decision-making, studying Alinsky’s rules will help organizations develop counteractive strategies that can level the playing field.
Governments and corporations have inherent weaknesses. And, time and again, they repeat mistakes that other large organizations have made, even repeating their OWN mistakes. Alinsky’s out-of-print book – “Rules for Radicals” – illustrates why opposition groups take on large organizations with utter glee, and why these governments and corporations fail to win.
Large organizations have learned to stonewall and not empower activists. In other words, they try to ignore radical…………
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