In the past, one thing that’s always separated Google from its rivals has been the ability to use Google services across many platforms.
Whether you owned an iPhone, an iPad, a Mac, or a Windows PC, you always had access to Google services like Search, Maps, and Docs. Of course, Google would prefer that you use Android and Chromebooks, but that rarely felt like a requirement.At this year’s Google I/O conference, we’re starting to see a different strategy emerge.
Google is now making the case that if you want the full Google experience, you need to use Android devices and Chromebooks together. In other words, Google is taking a page from the Apple playbook, and pushing users to lock themselves in.
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