Big Brother really is watching you – and he ain’t a commie!

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.Big Brother really is watching you – and he ain’t a commie!The Coach’s Team ^ | 4/14/17 | Jim Bray Posted on 4/14/2017, 12:01:05 PM by OldpuppymaxDid you know that when you’re watching your favourite TV program, your TV program could be watching you as well?It’s true, if you believe what a company called FlySwipe is selling. That’s because, according to a press release coming from the upcoming National Association of Broadcasters convention, broadcasters and marketers now have the ability to know exactly who’s watching a program thanks to advancements in artificial intelligence technology.FlySwipe says they can use facial recognition and “big data” to help the broadcasters and advertisers figure out exactly which commercial a particular viewer should be shown, based on the viewer’s age and gender. On the upside, perhaps, they say the technology can also limit adult-oriented ads while there are kids in the viewing room.”This changes the way that advertisers can reach their intended audience while viewing TV in a group setting,” says William Delisi, managing partner and architect of the Audience Recognition Technology platform called A.R.T.. “Prior to this technology, you would not know who in the household is watching and could never use household ad targeting effectively.”

The platform, which was developed by FlySwipe, will debut at the National Association of Broadcasters conference in Las Vegas later this month.According to the release, marketers already gather plenty of data on TV subscribers (they call them “attributes”), including “digital viewing habits, internet activity”, “buying habits and public records.” Broadcasters are now apparently transferring this methodology (or something similar) to the digital world, with ad placement that assumes the person watching (logged in or using a smart device) is the same one who generated those particular “attributes.”It sounds kind of analogous to the ads you see in your web browser, which can be targeted based on your browsing history. This is why you may see ads sometimes…(Excerpt) Read more at …

Source: Big Brother really is watching you – and he ain’t a commie!


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