Firestorm: Procter & Gamble ad portrays ‘racist’ America

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Firestorm: Procter & Gamble ad portrays ‘racist’ America ^ | 8/4/2017 | Alicia Powe

Posted on 8/5/2017, 9:08:35 AM by rktman

WASHINGTON – A new video ad portraying America as a racist society, produced by consumer product giant Procter & Gamble, is being met with fierce criticism.

The ad, titled “The Talk,” depicts scenes of black mothers warning their children about the dangers of being black in America, how the system is stacked against them and why they should fear police.

Building on the company’s decade-old “My Black is Beautiful” campaign, the commercial begins with a black girl, from what appears to be the 1940s era, holding a white doll telling her mother that a woman at the store told her she was pretty for a black girl.

“That is not a compliment,” the mother responds. “You are beautiful, period. OK?”

The next scene depicts a young black boy running away from a group of white boys, which transitions into a mother’s explaining to her son why there is nothing he can do to stop whites from calling him the ‘N’-word.

“There are some people who think you don’t deserve the same privileges just because of what you look like,” another mother tells her son. “It’s not fair. It’s not.”

(Excerpt)


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